To all consulting firms, the code of conduct is orienting direction. It serves not only as a set of internal guidelines for the members to follow, but also as an external statement of corporate values and commitments. No consulting firm could deny the benefits of the code of conduct.  

First of all, consulting firms are able to maintain a work environment that supports, inspires, and respects all colleagues, applicants, and clients through a code of conduct. Although the rules are always theoretical, they imply the expectation that all firm members are able to work in an environment free from harassment and discrimination.

In addition, employees can also lessen the likelihood of problems arising by following the set of internal guidelines, making the process of dealing with concerns much easier. This results in an unity and great team. Considering how intertwined culture and conduct are, a consulting firm that clearly outlines its vision and mission is also more likely to attract and retain desirable employees.  

Last but not least, the code of conduct has indirectly built clients’ trust, which is one of the most significant values that any consulting firm is looking for. We acknowledge that the code of conduct reflects the firm’s culture. Hence, a well-written code of conduct not only clarifies an organization's mission, values and principles but also brings professional manner as well as trust to clients.

Currently, implementing a code of conduct may greatly contribute to a firm's long-term success, particularly in the context of the Covid-19 pandemic, when global enterprises are being profoundly affected. Therefore, every “piece of ATIM” recognizes the importance of a code of conduct for a consulting firm and utilizes it as a benchmark to live up to.